Press Release

Gooding & Company Sells 97% and Totals Over $16 Million at Its Successful Geared Online May Auction

Several high-value and rare cars, including the top seller, a 1967 Ferrari 275 GTB/4 Alloy, were sold at the company’s online sale.

Santa Monica, Calif. (May 10, 2021) — Gooding & Company, the highly acclaimed auction house revered for consistently selling prized collector cars and automobilia, closed out yet another successful installment of its Geared Online sales which took place from May 3 to May 7. The company realized $16,202,500 from 84 of 87 lots, resulting in a 97% sell-through rate and an average price of $192,886 per lot sold. Five cars were sold for prices well over $1,000,000 each.

The latest auction presented a host of prized vehicles from notable European and American marques. The top sale was a 1967 Ferrari 275 GTB/4 Alloy, which achieved a total price of $3,586,000. A rare garage find, the 1955 Ferrari 250 Europa GT also proved impressive, achieving a selling price of $2,222,000. The company also achieved exceptional numbers with a 1968 Meyers Manx, selling at $59,400, and a stunning black over black 2015 Porsche 918 Spyder, selling at $1,144,000. A beautifully restored 1957 BMW 507 Series II sold for a high value at $2,200,000, along with a stunning 1961 Mercedes-Benz 300 SL Roadster that sold for $1,232,000. One of the best performers of the sale was a 1966 Jaguar E-Type Series I 4.2-Litre Fixed Head Coupe, which kept bidders enticed up until the last moment and sold well over its high estimate at $253,000. 

Gooding & Company also sold 100% of its automobilia lots in addition to its curated collection of premium collector cars. One highlight was a Jaguar D-Type Child’s Car, which sold for $25,625. Other items sold included International Mutoscope coin-operated driving games from the 1940s and 1950s, as well as assorted Ferrari brochures, manuals, and press kits.

“Our team did an exceptional job curating and consigning this collection of cars” states Gooding & Company President and Founder, David Gooding. “We are grateful for the loyal patronage of our clients and the impressively strong 97% sales rate and over $16 million total sales of this auction. We look forward to seeing everyone this summer with additional presentations of quality consignments.”

Top Five Sales

  • 1967 Ferrari 275 GTB/4 Alloy, sold for $3,586,000

  • 1955 Ferrari 250 Europa GT, sold for $2,222,000

  • 1957 BMW 507 Series II, sold for $2,200,000

  • 1961 Mercedes-Benz 300 SL Roadster, sold for $1,232,000

  • 2015 Porsche 918 Spyder, sold for $1,144,000

Looking Ahead The next international Gooding & Company auction will be its UK Geared Online sale, taking place from Friday, 11 June, to Friday, 18 June. Highlights of the upcoming UK auction will be announced shortly. Later this summer, Gooding & Company will present their 17th annual Pebble Beach Auctions at the 70th Pebble Beach Concours d’Elegance as its official auction house. For more information, please contact a team member from Gooding & Company for details on how to view vehicles, obtain further information, and consign for upcoming sales.

UK Geared Online | June 2021  Online Catalogue Available: Tuesday, 1 June  Auction Begins: Friday, 11 June  Lots Begin Closing: Friday, 18 June  Website: www.goodingco.com Facebook: www.facebook.com/GoodingandCompany  Twitter: @goodingandco #GearedOnline Instagram: @goodingandcompany #GearedOnline YouTube: www.youtube.com/user/GoodingandCompany  Phone: + 1 310.899.1960